Ideas are worth nothing if they stay in your head. Listen, I get it. You’re busy with work, university or family. You don’t want to fail in front of your friends. Maybe your idea or product isn’t fully-formed enough to launch – or you just don’t know where to start. We all know the stats …

Don’t push back the problem Read More »

CEO of Apple, Tim Cook, knows a thing or two about brand and product and once said, “Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it.” This starts with customer understanding.   A lot of new …

Higher levels of thinking Read More »