We Invest

At Exceptional Start, we don’t just give you the investment to launch or scale your business – we also equip you with the expert team, strategies, and entrepreneur community to deliver growth that’s built on stable foundations.

We’re not like other investors. We do things differently – and there’s a reason for that. The current start-up model is broken. Here’s why:

• Founders run before validating their idea and burn cash.
• “Build it and they will come” is not a successful strategy. 
• Business basics are not in place for sustainable growth.
• Founders do not have the mindset to sustain and overcome.

Before you can disrupt and accelerate, you need to listen and test. Exceptional Start will empower and enable you to:

• Refine and prove your business model.
• Leverage frameworks and expert experience to grow organically.
• Access investment to accelerate and maintain growth.
• Connect with a community of talent to inspire you.

“Waste not, want not”. We implement the proven Minimum Viable Investment Framework (MVIF). We start working with companies without a fixed amount of committed capital. But, in contrast to many start-ups burning cash and running out of runway, we invest exactly as much as is necessary – when it is necessary. 

The execution is simple; We start with a minimum capital commitment of £50K and then invest more as necessary during the process. Our two key milestones are: 1. the launch of the MVP, and 2. the achievement of a positive cash flow operation.

We are successful Entrepreneurs and experienced business experts from every field. We invite you to use our industry networks, experience, and capital to put your start-up in the 1% that survive and thrive.